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    Auckland MailAuckland Mail
    Home » Trump announces US-EU trade deal with 15 percent tariffs
    Business

    Trump announces US-EU trade deal with 15 percent tariffs

    July 28, 2025
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    U.S. President Donald Trump announced on Sunday a new trade agreement with the European Union, following high-level negotiations with European Commission President Ursula von der Leyen in Turnberry, Scotland. The deal introduces a 15 percent tariff on most goods imported from EU countries, down from the 30 percent rate initially proposed by the U.S. administration.

    Trump announces US-EU trade deal with 15 percent tariffs

    The agreement is expected to take effect on August 1. The announcement comes after months of escalating trade tensions between the two economic powers, with Trump citing a U.S. trade deficit of $235.6 billion with the EU in 2024. According to Trump, the new tariff structure aims to establish a more equitable trade balance and prevent what he described as continued economic disadvantage for the United States.

    The agreement covers a broad range of goods but includes specific exemptions for pharmaceuticals, select aircraft, and medical equipment. Trump stated the European Union had agreed to significantly increase its economic engagement with the U.S. Under the deal, the EU will invest an additional $600 billion in the American economy and purchase $750 billion worth of U.S. energy.

    US and EU agree on 15 percent tariff rate after tense talks

    Trump described the package as “the biggest deal ever made,” underscoring its importance to the administration’s broader trade strategy. Von der Leyen characterized the agreement as a “balanced outcome” that brings predictability and stability for transatlantic businesses. While she confirmed the EU’s intention to expand purchases of U.S. military equipment, she also noted that the bloc remains prepared to introduce precautionary trade measures if necessary.

    Negotiations had intensified ahead of the August 1 deadline for the imposition of broader tariffs, which Trump had warned could reach as high as 50 percent for non-compliant trading partners. Despite the uniform 15 percent tariff, Trump indicated that existing levies on certain items, such as steel, would remain unchanged.

    Pharmaceuticals and military goods receive key exemptions

    Steel imports will continue to face a 50 percent tariff, as part of a global measure previously introduced by the administration. Commerce Secretary Howard Lutnick confirmed that there would be no further extensions to the deadline, stating that the tariffs will be implemented as scheduled. Trump’s administration has taken a combative approach to trade, pushing for unilateral adjustments in tariff structures with key global partners.

    In recent months, several other trade negotiations have been ongoing, with countries such as China and South Korea also facing deadlines and proposed tariff increases. Talks with China are expected to resume shortly in Stockholm, with an August 12 deadline to finalize a separate trade agreement.

    The U.S.-EU trade deal represents one of seven agreements finalized since April, when the administration paused certain reciprocal tariffs to allow time for negotiations. The agreement marks a shift in transatlantic trade relations and is likely to influence the trajectory of global trade dynamics in the months ahead. – By Content Syndication Services.

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